• How We Market a $900K Listing in Monroe or West Chester Differently Than a $350K One,Scott & Jill Ferguson

    How We Market a $900K Listing in Monroe or West Chester Differently Than a $350K One

    A homeowner in Foxborough asked us something recently that we hear more often than you'd think: "Do you just... do the same marketing for every listing, or does it change at this price point?"It's a fair question, and an important one to ask before you hire anyone. The honest answer is: it

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  • What to Know Before You Walk Into a Builder's Model Home in Southwest Ohio,Scott & Jill Ferguson

    What to Know Before You Walk Into a Builder's Model Home in Southwest Ohio

    If you're thinking about a new build in West Chester, Liberty Township, Monroe, or anywhere else across the Cincinnati–Dayton corridor, there's a good chance you've already looked up a few communities online, maybe driven past a model home or two, and started picturing what it would f

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  • New Construction vs. Resale in Liberty Township and Mason: How to Actually Decide in 2026,Scott & Jill Ferguson

    New Construction vs. Resale in Liberty Township and Mason: How to Actually Decide in 2026

    You've been thinking about the next home for a while. Maybe the kids are older. Maybe your family has grown. Maybe you're finally ready for more space, the right floor plan, or a community that fits where you are in life now.And then the question comes up: Do I buy a resale home, or do I b

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