• The Builder Contract Is Written for the Builder. Here's What That Means for You.,Scott & Jill Ferguson

    The Builder Contract Is Written for the Builder. Here's What That Means for You.

    You picked the lot, sat down at the design center, and the sales representative slid a stack of paper across the table. It looked official. It looked standard. And around page nine you stopped reading closely.That's normal — and it's worth slowing down. The agreement you signed the last ti

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  • Why Foxborough and Shaker Run Sellers Need a Targeted Marketing Strategy — Not a Generic One,Scott & Jill Ferguson

    Why Foxborough and Shaker Run Sellers Need a Targeted Marketing Strategy — Not a Generic One

    If you've sat through two or three listing appointments, you've probably noticed the marketing plans start to blur together. Professional photos. Listed in the MLS. Syndicated everywhere. A social post. An open house.Here's the part nobody says out loud: it's usually the same pla

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  • How We Help Monroe Crossings Sellers Price and Prepare for Today's Move-Up Buyer,Scott & Jill Ferguson

    How We Help Monroe Crossings Sellers Price and Prepare for Today's Move-Up Buyer

    It happens in almost every listing appointment we take in Monroe Crossings. We're at the kitchen island, the homeowner slides a printout across the counter: "Our neighbor sold two years ago for this. We should be at least there, right?"Fair question — and the wrong comparison, though not for th

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