• Days on Market Is the Killer: What Happens to Luxury Home Prices in West Chester and Mason When a Listing Sits,Scott & Jill Ferguson

    Days on Market Is the Killer: What Happens to Luxury Home Prices in West Chester and Mason When a Listing Sits

    There's a moment in every stale listing's life when the seller realizes something has gone wrong. The showings have slowed. The phone isn't ringing. The home has been on the market for six, seven, maybe eight weeks — and the only feedback coming in is either silence or low offers. The

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  • Is the Builder's Rep on Your Side? The Honest Answer,Scott & Jill Ferguson

    Is the Builder's Rep on Your Side? The Honest Answer

    You walk into a model home on a Saturday afternoon. It smells like fresh paint and possibility. The sales rep greets you by name, hands you a floor plan booklet, and starts walking you through upgrade options, lot premiums, and incentive packages. They seem helpful, knowledgeable, and genuinely nice

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  • What Makes a Great Buyer's Agent for New Construction (And Why Most Builders Won't Tell You),Scott & Jill Ferguson

    What Makes a Great Buyer's Agent for New Construction (And Why Most Builders Won't Tell You)

    Most buyers don't realize they need a buyer's agent for new construction until they're already deep in the process — or past it. By the time we hear from them, they've signed the builder's contract, made their upgrade selections, and are weeks from closing without anyone in

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