• The Marketing Gap That's Costing $600K+ Sellers Real Money in West Chester and Monroe,Scott & Jill Ferguson

    The Marketing Gap That's Costing $600K+ Sellers Real Money in West Chester and Monroe

    There's a pattern we see regularly with upper-tier sellers — and it's one of the more expensive assumptions in real estate. A homeowner in West Chester or Monroe Crossings prepares to list a $700K home and interviews a few agents. One of them is personable, has a solid track record, and of

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  • The Most Common Sequencing Mistake Move-Up Sellers Make in Liberty Township and Monroe — And How to Avoid It,Scott & Jill Ferguson

    The Most Common Sequencing Mistake Move-Up Sellers Make in Liberty Township and Monroe — And How to Avoid It

    Every week we talk to move-up sellers in Liberty Township and Monroe who are doing things in the wrong order — and most of them don't realize it until they're already under pressure.The conversation usually starts the same way: they've found a home they love. It's been on the mar

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  • It (could be) Free to Use a Buyer's Agent for New Construction. Here's How It Works.,Scott & Jill Ferguson

    It (could be) Free to Use a Buyer's Agent for New Construction. Here's How It Works.

    If you're getting ready to tour a few builder communities in West Chester, Mason, or Monroe, you've probably wondered whether bringing your own agent is going to cost you something extra — maybe a fee added to your contract, or a cut taken out of your upgrade budget. That hesitation makes

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